Communication crucial for sustainable future according to expert group

Communication is a success factor, regardless of whether it is about global climate change or more local issues that concern health impact or emissions to air and water. This was one conclusion drawn by the international expert group that, on Mistra’s behalf, had drawn up guidelines for a possible new research initiative in environmental communication.

‘Communicating research, especially environmental research, is crucial to meeting today’s environmental and sustainability challenges,’ said Professor Alan Irwin of Copenhagen Business School, who had led the expert group.

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